Join the Age With Rights Campaign!

Click here to read more about the background to the Age with Rights Campaign.

We are grateful to Soroptimist International for their support for the Age With Rights campaign this year.

Media resources for campaigning up to the 12th OEWG session

NEW! The media and social media toolkits ahead of the 12th UN Open Ended Working Group on Ageing (OEWG) on 11-14 April 2022 are now available on Trello. The toolkit includes a variety of media and social media resources to support advocacy and campaigning in the run-up to the 12th OEWG session. Following on from the success of our Global Rally at the start of the month when we reached more than 1.2 million people on Twitter, we are now asking members and supporters to use at least one of the tweets and graphics in this toolkit in the week before the OEWG, i.e. 4-8 April 2022.

– Access the media toolkit here

Access additional graphics in Spanish here


Global Rally resources – 3rd March

Video statements

The Global Alliance for the Rights of Older People (GAROP) called on those who wished to support the Age With Rights campaign to create short 2-minute video statements as part of our celebration of the UN International Day of Older Persons on 1st October 2021.

Click here to read more.

Click here to see our gallery of video statements.

Communication Toolkit for the UN International Day of Older Persons 2021

You can access social media cards, sample tweets and other resources to support the Age With Rights Campaign and mark the UN International Day of Older Persons 2021 in our Communication Toolkit.

To get involved and support the Campaign, visit our new ‘Trello’ board to browse and download the latest campaign materials in English, French and Spanish.


Shout out “Age with Rights!” by using the colour orange!

Here are some ideas:

  • In meetings, wear your most prominent piece of orange clothing (i.e. an orange hat, scarf or top)
  • Put up an orange banner or create an orange sign somewhere in your office or meeting room with the “Age with Rights!” slogan
  • Use the red-orange colour in your digital communications. The colour code is #FF3300 or RGB: R255, G51, B0.

Personal and Organisational Branding

You, and your organisation, are invited to incorporate the “Age with Rights” slogan into your brand.

Add “Age with Rights” onto stationery items and into your email signatures, or include “Age with Rights” where appropriate, and possible, as a byline alongside your logo. Please follow the instructions above for colour and use ‘Gill Sans MT’ font.

Profile Picture Frame

Add the slogan to your profile pictures on Twitter, Facebook, LinkedIn and Zoom to show your support for a Convention! Twibbon can automatically add the photo frame to your existing Facebook and Twitter profile picture:

Twibbon is a trusted site, it doesn’t require you to create an account but it will require you to login to your existing Twitter or Facebook account and authorise Twibbon to access it in order to update your profile photo.

If you would prefer to add the frame manually, click here and follow the instructions.


Get the word out across social media (Facebook, Twitter, Instagram, LinkedIn, and the rest) using the slogan hashtag #AgeWithRights!

Zoom Virtual Background

Use our template to personalise your Zoom virtual background with the option to add your organisation’s logo. Click here for instructions and templates.

You can click the image below to download the standard background.